Ryan is the founder of Souls and Strings, an organization that benefits non-profits and grows the brands of artists, while inspiring fans to fill their souls with music, drinks and the joy of giving back. He is also the owner of Wycoff Consulting and collaborates with food, beverage and wellness companies to shape product and market strategies that drive growth and financial performance.
Ryan is a North Bay native, raised in the small town of Calistoga and a graduate of Sonoma State University with a B.S. in Finance. He currently resides in Santa Rosa with his wife Stephanie and son Ethan.