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Marketing and Growth Strategies to Motivate Donors
In this interactive workshop you will learn how to view your marketing goals from a broad range perspective of marketing development to actions. You will work to identify key performance indicators that will help you determine solutions to retain, acquire, and motivate donors.
• Structuring a marketing message to your mission statement
• How to connect marketing campaigns to financial goals
• Avoiding the pitfalls of social media and audience engagement
• Understanding how your organization’s marketing strategy coincides with all other departmental initiatives

Strategic Fund Development
Development is the relationship building that supports fundraising. In this session we will focus on what it takes to create a culture of development in your organization. Specific fund development strategies will be offered along with tools for donor prospecting and cultivation. We will examine what makes donors give and role play effective ways to ask for support. Information presented in this session will help you draft a development and fundraising plan that is strategic and practical.
• Define fund development strategies
• Create an organizational culture of development
• Learn tools for donor prospecting and cultivation
• Explore why donors give
• Role play “the ask”