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CVNL Leadership Webinar, Copywriting for the Web

September 8, 2016 @ 10:30 am – 12:00 pm
65 Mitchell Blvd #101
San Rafael, CA 94903
$20 Members, $40 non-members
Katelyn Willoughby-Bagley

Webinar: Copywriting for the Web — Today’s Best Practices

Presented by Dalya Massachi, award-winning author, editor & trainer

$20 Member, $40 non-member

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find! Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

SPECIAL OPPORTUNITY: Would you like us to review your organization’s website live on the webinar? If so, just send us the URL. We will choose a few sites that represent a variety of content-related issues to address.

In this online session you will learn:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web




“I feel very inspired to go back and work on my site!”

“This session was not just 101, but offered next-level info. It also had lots of critique of assumptions.”

“In a short workshop, Dalya gave us simple, clear guidance that really shifted my approach to web copy for my organization. I’m looking forward to carrying out her advice and expecting good results!”

“Dalya helped me clarify my organization’s purpose and uniqueness with brief hands-on exercises. I found her workshop extremely useful and valuable, and plan on using her feedback to step up my web copy game right away.”

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