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Leaders Lunch & Learn: Data Marketing: What is it and Why You Need it
Marketing expert Knigi Glee will share with us an overview of identifying key performance indicators that will help your organization determine solutions and actions to retain, acquire, and motivate donors.
Bring your lunch and enjoy Knigi's presentation on how to view your marketing goals from a broad range perspective of marketing development to actions. You will also hear the basic concepts of how to connect marketing campaigns to financial goals and how your organization’s marketing strategy coincides with all other departmental initiatives.
Knigi is Founder and Director of Glee Growth Strategies, a consulting firm operating in the San Francisco Bay Area. Her experience extends to supporting sectors in consumer product goods, non-profit, government, and health and fitness industries. She specializes in customer acquisition, activation, retention, and upsell strategies. Knigi analyzes program data and organizational infrastructures and blends clients’ insights for a deep understanding of user needs, habits and perceptions in developing growth initiatives. She holds a Bachelor of Science degree in Psychology and a Master of Business Administration with a concentration in Marketing. Knigi currently lives in Oakland, California.