Cleveland Justis is a distinguished organizational leader and consultant with over two decades of experience driving innovation and impact across the entrepreneurial, nonprofit, academic, and governmental sectors. As a principal at the Potrero Group, Cleveland has partnered with a wide array of organizations—from startups to major institutions—to cultivate visionary leadership, strategic clarity, and long-term sustainability.
Throughout his career, he has helped hundreds of entrepreneurs refine their missions, scale ventures, and generate measurable social and environmental value. He is widely regarded as a thought leader in social entrepreneurship and environmental innovation, and has played a pivotal role in advancing these fields through hands-on consulting, educational programming, and public service.
Social & Environmental Entrepreneurship
Start-up Strategy & Development
Financial Management & Business Planning
Strategic Marketing & Fundraising
Leadership Training & Team Empowerment
Board Development & Community Engagement
Proven success leading and advising high-performing teams across diverse sectors
Extensive background in financial oversight, including business plan development and forecasting
Seasoned educator and facilitator of professional development for accelerated learners
Actively engaged in civic leadership, serving on multiple nonprofit boards, advisory panels, and a publicly appointed commission
Cleveland Justis is not only a strategic thinker but also a dynamic force for empowering mission-driven individuals and organizations to make a lasting difference.
