April Fundraising & Marketing Peer Learning Network: Email Marketing II
In this session, we will take a deeper dive into email marketing. At the end of our hour together, you will have a basic roadmap for moving forward with your email marketing strategy!
Topics will include:
1. Setting goals & budget
2. Target a market / Market research / Find customer insight
3. Planning (workflows, content calendar, segmentation approach)
4. Selecting the right tools (email, surveys, mobile, testing, analytics)
5. Plan messaging/content (including personalization, testing & optimization)
Katelyn Willoughby, CVNL Director, Marketing & Communications is fired up about communication, marketing, business development, and working with diverse leaders in the North Bay to help them carry out their missions. Each day Katelyn works with CVNL staff to manage client relations, PR and marketing strategies, develop promotional material, and oversee advertising and artwork. The end goal: to position CVNL as a go-to-resource for nonprofit organizations, their leaders, and volunteers.