July Fundraising & Marketing Peer Learning Network:  Search Engine Optimization

Simply put, SEO (search engine optimization) is the process of improving a website to increase its visibility when people search for products or services. It's important because the efficiency of ongoing activities like attracting donors, volunteers, new members and even being found online depends on SEO. SEO increases ROI (return on investment) on all marketing investments. For any organization that is budget-sensitive and fundraising-dependent, SEO offers a smart long term strategy.
 
Colleen E. Jordan is a multi-discipline senior-level marketing strategist specializing in communications, growth, performance, branding, social media, design, and marketing operations development and management. Colleen is currently a member of the Marin Independent Journal's multimedia sales and marketing team, proudly serving small to large businesses and nonprofit organizations in Marin County and the Greater San Francisco Bay Area. For more information, visit Colleen's LinkedIn profile here.