August Fundraising & Marketing Peer Learning Network: Three Types of Fundraising Strategies That Drives Results: Which approach is the right one for your organization?
This knowledge share and facilitated discussion will cover the following:
Presenter: Tom Hayashi, Chief Capacity Building Officer, CVNL
- Overview of the three types of fundraising strategies: Deepening, broadening, and diversifying the donor base.
- How to best apply these strategies to a specific campaign as well as development plans.
Tom comes to CVNL with over 20 years of fundraising, senior management, and consulting experience which represents direct engagements with over 100 organizations on an array of capacity-building projects and programming.
He proudly identifies as a cis-gendered gay Asian Pacific Islander, first-generation immigrant, former foster youth, and first in his family to graduate from college. He finds his passion for social and ecological justice in his personal background, cultural identity, mindful practices, and relationships with the community.
Immediately prior to joining CVNL, Tom served as the Chair and Program Director of the Department of Leadership and Management (DLM) consisting of graduate-level degree programs at Saybrook University, and Associate Professor of Human Resources of Bovard College at the University of Southern California (USC). Tom’s professional highlights include leading public policy and advocacy efforts in Washington DC during the Obama administration and serving as the Executive Director for OCA-APA Advocates a national civil rights organization representing the Asian Pacific Islander communities. He is often sought as a diversity, inclusion, and equity speaker, trainer, and consultant specializing in diversity readiness assessments, equity-oriented leadership development, and cultural humility programming.
Tom has earned his doctorate and a master’s degree from Fielding Graduate University in Human and Organizational Systems, a master’s in Education from California State University East Bay, and a bachelor’s in Liberal Arts from Thomas Edison State University.