Varidda Voraakom

With 17 years of international experience in strategic planning across creative, digital, media, and research, Varidda is a seasoned strategist with a knack for turning complexity into clarity. She has collaborated with global powerhouses like Coca-Cola, Google, Nespresso, Nestlé, and L’Oréal, crafting brand strategies and spearheading transformative marketing campaigns. As Chief Innovation Officer at McCann Worldgroup, she delivered trend-driven insights that won high-profile clients, including General Motors and Reckitt Benckiser.

Varidda’s passion lies in uncovering cultural and consumer insights that inspire brands to make a meaningful impact in people’s lives. Her expertise spans industries from real estate and hospitality to consumer goods and technology, consistently driving creative strategies that transform customer journeys.

Deeply committed to equity and social impact, Varidda channels her talents into philanthropy, supporting nonprofits like The Freedom Story, which works to prevent child trafficking, and Baan Noorg, an arts initiative for community development.

Her dedication to meaningful change, combined with her ability to craft compelling narratives and align brands with purpose, makes Varidda an invaluable asset to our mission. She is driven by a belief in creating opportunities for all and leaving a lasting, positive legacy.