Fundraising and Marketing Peer Learning Network
Our Needs Now: Realigning and Deploying Post-Covid Case-for-Giving and Donor Engagement Strategies
April 20, 2023 (Thursday) from 2pm to 3:30pm
During the recent unprecedented global pandemic, organizations have had to pivot their programs and services, hence the case for support and fundraising methodologies to address the immediate and unprecedented needs of the community.
As organizations are shifting back to pre-pandemic operations and programming, fundraisers are charged with telling a different story, inviting donors to re-align their support. Some organizations are needing to pick up where things were left with a special campaign that has been on hold for several years. While others may have canceled events-related programs and are considering ways to reintroduce long-standing programs. This session will cover what fundraising leaders need to understand and apply to their development campaigns and strategies/culture in order to motivate donors to contribute towards general operating funds as well as special projects.
- Identify and understand the story and the data that motivates donors to give
- Create a current case for giving and philanthropic opportunities based on organizational needs and donor interests
- Develop strategies for re-engaging donors in support of special campaigns and events-based fundraising
Tom comes to CVNL with over 20 years of fundraising, senior management, and consulting experience which represents direct engagements with over 100 organizations on an array of capacity-building projects and programming.
He proudly identifies as a cis-gendered gay Asian Pacific Islander, first-generation immigrant, former foster youth, and first in his family to graduate from college. He finds his passion for social and ecological justice in his personal background, cultural identity, mindful practices, and relationships with the community.
Immediately prior to joining CVNL, Tom served as the Chair and Program Director of the Department of Leadership and Management (DLM) consisting of graduate-level degree programs at Saybrook University, and Associate Professor of Human Resources of Bovard College at the University of Southern California (USC). Tom’s professional highlights include leading public policy and advocacy efforts in Washington DC during the Obama administration and serving as the Executive Director for OCA-APA Advocates a national civil rights organization representing the Asian Pacific Islander communities. He is often sought as a diversity, inclusion, and equity speaker, trainer, and consultant specializing in diversity readiness assessments, equity-oriented leadership development, and cultural humility programming.
Tom has earned his doctorate and a master’s degree from Fielding Graduate University in Human and Organizational Systems, a master’s in Education from California State University East Bay, and a bachelor’s in Liberal Arts from Thomas Edison State University. His past and present professional credentials include Certified Management Consultant through the Institute of Management Consultants, Associate Certified Coach from the International Coaching Federation, Certified Master Coach from the Center for Coaching Certification, and Certified Fundraising Executive from CFRE International. He is an active member and contributor of the American Psychological Association, Society for Human Resources Management, the Nonprofit Consultants Network of the Institute of Management Consultants, and the Organizational Development Network.
Peer Learning Networks are convened and facilitated virtually by CVNL staff members and provide a supportive network of like-minded peers for nonprofit professionals. The groups host guest speakers, facilitated conversations, networking, and other learning opportunities.
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Peer Learning Networks are free to CVNL members.
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