Fundraising and Marketing Peer Learning Network

Pulling at the Heart Strings: High-Impact Fundraising Strategies by Donor Segments

With so many causes and organizations fighting for donors' attention and engagement, having a more tailored approach to taking donors through the fundraising cycle can significantly improve the short-term campaign results as well as the mid and long-term fundraising outcomes. Donors are just waiting for the right opportunity to be engaged—they just don't know it yet.  This session will cover what fundraising leaders need to understand and apply to their development campaigns and strategies in order to motivate donors to contribute to both general operating funds and special projects. 

Session Objectives:

• Identify and understand donor behavior by demographic characteristics
• Create a case for giving and philanthropic opportunities based on donor interests
• Develop and deploy short, mid, and long-term donor engagement strategies by donor segments

Presenter Bio:

Tom comes to CVNL with over 20 years of fundraising, senior management, and consulting experience which represents direct engagements with over 100 organizations on an array of capacity-building projects and programming.

He proudly identifies as a cis-gendered gay Asian Pacific Islander, first-generation immigrant, former foster youth, and first in his family to graduate from college. He finds his passion for social and ecological justice in his personal background, cultural identity, mindful practices, and relationships with the community.

Immediately prior to joining CVNL, Tom served as the Chair and Program Director of the Department of Leadership and Management (DLM) consisting of graduate-level degree programs at Saybrook University, and Associate Professor of Human Resources of Bovard College at the University of Southern California (USC). Tom’s professional highlights include leading public policy and advocacy efforts in Washington DC during the Obama administration and serving as the Executive Director for OCA-APA Advocates a national civil rights organization representing the Asian Pacific Islander communities. He is often sought as a diversity, inclusion, and equity speaker, trainer, and consultant specializing in diversity readiness assessments, equity-oriented leadership development, and cultural humility programming.

Tom has earned his doctorate and a master’s degree from Fielding Graduate University in Human and Organizational Systems, a master’s in Education from California State University East Bay, and a bachelor’s in Liberal Arts from Thomas Edison State University. His past and present professional credentials include Certified Management Consultant through the Institute of Management Consultants, Associate Certified Coach from the International Coaching Federation, Certified Master Coach from the Center for Coaching Certification, and Certified Fundraising Executive from CFRE International. He is an active member and contributor of the American Psychological Association, Society for Human Resources Management, the Nonprofit Consultants Network of the Institute of Management Consultants, and the Organizational Development Network.

Peer Learning Networks are convened and facilitated virtually by CVNL staff members and provide a supportive network of like-minded peers for nonprofit professionals. The groups host guest speakers, facilitated conversations, networking, and other learning opportunities. 
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Peer Learning Networks are free to CVNL members.
 
If you are interested in becoming a CVNL member for our exclusive membership benefits including free registration to our Peer Learning Networks, please visit our website to learn more or contact Ling Tang at ltang@cvnl.org.