433 Soscol Ave
Napa, CA 94559
The Importance of Donor Segmentation — with Kim Klein
$120 Member, $195 non-member (light breakfast and lunch included)
Far too often our donors are an undifferentiated mass of people who all get treated the same way: but a donor who has given twice a year for 15 years needs different information than a first time donor. Organizations need to segment their donors and work with each segment differently. Segmenting takes time, but it produces far more money and donor loyalty. But how do you get started? Kim Klein, internationally known trainer, speaker and author, will offer practical solutions on how to effectively segment donors and help us treat our donors as individually as is possible in our already overfull jobs.
Participants will learn:
- Why segmenting is key to growing a donor program and increasing the gifts of individual donors
- What segments your organization might want to try, and how to decide
- How each segment gets treated slightly differently
- How to do this with the limited time we all have
Who should attend: Perfect for executive directors and development directors or managers looking to cultivate new donors or prospects. Also beneficial for board members who have a role to play in organizational fundraising.
Kim Klein is an internationally known trainer, speaker and author, well known for her ability to deliver information in a practical, down-to-earth and humorous way. She has a wide range of nonprofit experience, having worked as staff and as a volunteer and a board member.
Kim is the author of five books, including Reliable Fundraising in Unreliable Times, which won the McAdam Book Award. Her classic text, Fundraising for Social Change, now in its seventh edition, is widely used in the field and in university degree programs. Her other books include Fundraising for the Long Haul, Ask and You Shall Receive, and Fundraising in Times of Crisis. She is the series editor of the Kim Klein Fundraising Series at Jossey Bass Publishers. She was a member of the Building Movement Project where she worked on a project called Nonprofits Talking Taxes. Kim is a Fellow with On the Commons and blogs at kimkleinandthecommons.blogspot.com.
She has provided training and consultation in all 50 United States, five Canadian provinces and 21 other countries. She is a lecturer at the School of Social Welfare at the University of California, Berkeley, and has served as guest faculty at the Haas School of Business at UC Berkeley and Concordia University in Montreal. Kim co-founded the Grassroots Fundraising Journal in 1981 and was its publisher for 25 years.